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Archive for 'Cathy Yardley'

When Author Promo Goes Over The Top

Author Cathy Yardley has an excellent post about Selling Books (without being an asshat). She says nobody wants to badger readers — but “if we want to sell books, what else can we do?”  Right? Read the rest of her article here.

I have to say, from my own observations, that my twitter stream is full of “buy me” type posts. Recently I’ve been doing a lot of editing, and now I’ve started working on a new book. Not terribly interesting to read or tweet about. When that happens I like to retweet a couple of posts that I’ve found interesting for some reason or another. Some days it is hard to find a decent post to RT amongst all the white noise of “like me”, “buy me”, “RT me” or “do—” (insert relevant item in the blank area).

On days like this, I shake my head, give up and get back to my current WIP. If anything, I seem to be doing less and less when it comes to promotion and focusing on my next book instead. I thought my sales might drop away because of the lack of promotion, but in truth, my royalties seem to be better than ever. Who knew?

I’m not saying writers shouldn’t do promotion, but maybe think a little harder before you add to the white noise online. Seek to entertain rather than demand attention, and I think you might have a better shot at getting your book noticed.

What do you think?