One of the most difficult things for a writer is the promotion side of the business. There’s so many variables with promotion, and it’s hard to gauge what works and what doesn’t because royalties are often received months after the event. Sometimes it’s hard for a writer to juggle the time because there’s no doubt about it, promotion is a huge timesuck! It’s also difficult to know what will work for you. Each writer and book is different, and what works for one will not necessarily work for another.
Today I’d like to look at the pros and cons of promotion companies where the writer pays a company or individual to do their promotion for them. The theory is that this will free the writer to do what he or she does best. Write.
Advantages of a Promotion Company
1. They take over the chore of promotion for an author and therefore the stress.
2. A writer can save time and focus on their writing.
3. They (supposedly) have expertise and know exactly how to tailor a promotion for an author.
4. They can take care of both online and “real world” promotion, depending on the company.
5. A company can tailor make a package to meet your special needs.
6. A promo company knows all the right places to promote and all the posting rules on loops.
7. They can also help with printing needs i.e. banners, postcards, bookmarks etc.
Disadvantages/Cons of a Promotion Company
1. They can be expensive.
2. Some readers consider promotion posts are SPAM and delete them unread.
3. Sometimes overbooking clients can mean all clients are at a disadvantage and don’t get value for money.
Here are some links to a few author promotion companies:
Millennium Promotion Services
In addition to promotion companies are author communities. These are groups of writers who pay to belong to a community. The owners of the community promote the authors together and individually. The theory is that a group of authors will attract readers and hopefully those reader visitors will discover new authors. Once again, it can be expensive to join a community and all communities are not equal. Some are over committed and not very good at communication. Some don’t attract readers as well as others. Some communities such as Writerspace attract large numbers of readers and have thousands of readers receiving their newsletters.
Some examples are:
The Romance Studio
Eye On Romance
I Read Romance
I am a current member of Access Romance, which I really like. They’re pleasant and efficient with a professionally run website. I’m also with Erotic Romance Writers, a sister site of I Read Romance. I found the owner friendly and efficient and the cost is very reasonable. I joined these two communities to help spread the word about my new releases, to gain traffic to my website and hopefully gain more name recognition. It’s hard to tell if I’ve achieved the name recognition, but my website traffic is up on this time last year, and I think more readers know about my releases. I’ve also had favorable dealings with Author Island and Fresh Fiction.
Readers: I’d like to know if you enjoy visiting author communities, and if you visit them on a regular basis. What is it that attracts you to the communities and which are your favorites?
Authors: Have you had dealings with either promtion companies or author communites? Good or bad? Do you have any questions?